Ururacer is a lifestyle brand for motorcyclists in Uruguay, selling gear and accessories tailored for passionate riders.
Bright Social Media
Bright Social Media
The Need:
They wanted to professionalize their online presence, turn Instagram into a shoppable showcase and traffic driver, and build a platform that worked for both B2C and B2B sales.
The challenge:
Create engaging, rider-first content while developing a functional e-commerce site - and consistently bridge the in-store and online assortments through Instagram.
Our Approach:
We manage Instagram end-to-end: editorial calendar, reels, stories, highlights, and product spotlights. We curate a balanced mix of lifestyle and product content to feature items available online and in-store and coordinate with the shop for stock and launches. In parallel, we built a modern e-commerce platform with tailored access for retail customers and wholesale partners.
The Outcome:
A consistent Instagram presence that boosts engagement and product discoverability, a clearer path from post to purchase (site and in-store), and a streamlined website that supports both everyday sales and wholesale growth.
